From Expansion to Excellence The Dallas Cowboys’ Journey to NFL Dominance 2023 “

Dallas Cowboys

, led by head coach Tom Landry, were an expansion franchise in the NFL in 1960. The Cowboys quickly improved and are now among the NFL’s top teams, despite having a losing record in each of their first five seasons. They were playoff-eligible in 17 of the 18 seasons from 1966 and 1983. The Thanksgiving Day match became a yearly custom in 1966, greatly increasing the team’s exposure on a national scale.

Dallas Cowboys

The Green Bay Packers defeated the Dallas Cowboys in the 1967 NFL Championship Game, which is noted as the league’s coldest game ever due to the field’s record-low temperature of -13°F (-25°C). This game is also known as the “Ice Bowl.” When quarterback Roger Staubach joined the Cowboys in 1969, he cemented their position as a title contender. The Cowboys won two Super Bowls (in 1972 and 1978) and five NFC titles under Staubach, garnering the title of “America’s Team” for the team that had very few supporters and a history of sexism and anti-feminism.

Defensive tackles Bob Lilly and Randy White, versatile receiver and former Olympic sprint champion Bob Hayes, cornerback Mel Renfro, and running back Tony Dorsett were other notable players during the Landry period.


Businessman Jerry Jones acquired the club in 1989, and soon after that, he fired Landry, infuriating many of the ardent supporters who had supported the team throughout his 28-year tenure. Fortunately, the Cowboys enjoyed a string of successful drafts during that time, selecting players like Michael Irvin, Troy Aikman, and Emmitt Smith who would go on to become Hall of Famers between 1988 and 1990. The club won the Super Bowl in 1993, 1994, and 1996, and dominated the NFL for the majority of the 1990s.

Dallas Cowboys club saw a slump in the first few years of the following decade as key players left or joined other teams. The Cowboys occasionally made the playoffs, but from 1996 to 2010, they failed to win a playoff game. Only in 2009, during the regular season, did Tony Romo’s team defeat the Philadelphia Eagles in the first round of the playoffs after he had guided them to a division title.

The Cowboys started a streak of 8-8 seasons starting with the 2011 season. They fell to a division foe in their final regular-season game of 2012, missing the playoffs and giving up on the postseason. The Cowboys won 12 games in 2014, including all eight of their away contests.

Dallas Cowboys became the first NFL club to accomplish such a milestone as a result of their success. However, they were defeated in the divisional round in their subsequent postseason game.

Dallas Cowboys

Mike McCarthy replaced Jason Garrett as the team’s head coach in the present. Businessman Jerry Jones has served as the team’s general manager, owner, and president since 1989. With a sizable fan following, the Cowboys are regarded as one of the most well-liked teams in the league. With 190 straight regular-season and postseason games that were sold out, the team also holds the record for the most sell-outs.

Only the New England Patriots have more Super Bowl victories (eleven), followed by the Dallas Cowboys. They currently have 18 playoff appearances under their belt and from 1966 to 1985, they hosted a historic 20 straight seasons of victory. Over the years, the Cowboys have prospered financially thanks to their devoted fan base.

For instance, many fans from outside the area respect the team’s rich heritage and its status as a major NFL revenue-generating franchise. They made history in 2018 by becoming the first NFL team valued at billion, and in recent years, they have generated yearly revenues of more over 0 million. The squad played its home games at the renowned Texas Stadium prior to the opening of AT&T Stadium in 2009.

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